Adidas ends tie-up with Kanye West after anti-Jewish remarks
Kanye West continues to cross the lines of what’s acceptable in civil society and is now paying both a financial and reputational price. As you may have already heard, another company has cut ties with Kanye.
This time, it’s Adidas! Yesterday, they cut ties with the profiteering rapper and fashion designer Kanye West and condemned his anti-Jewish remarks, in a move that is expected to halve the sportswear maker’s profits this year. Hey, wasn’t rap supposed to be a grassroots urban protest thing from the ghetto hoods? Now, it’s about $$$$$.
Anyways, the German company said it did not “tolerate anti-Semitism and any other sort of hate speech”, adding that it would end the partnership “immediately”.
The decision comes after West, now known as Ye, said in a recent interview that he could “say anti-Semitic things and Adidas can’t drop me”.
“Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” said Adidas.
What’s going on here?
Well, either Kanye has made a massive strategic blunder that will now cost him millions if NOT billions in corporate deals worldwide, OR he has simply made a strategic decision to position and align himself with the right-wing nationalists around the world who take a position in bigotry against Jews, and black people as well. Which is bizarre.
Johnny Punish is the founder and owner of VT. He is also a writer, global citizen eco-activist, visionary, musician, artist, entertainer, businessman, investor, life coach, and syndicated columnist. Punish was educated at the University of Nevada Las Vegas (1980-81) and California State University Fullerton (1981-1984) with studies in accounting and business. Before the “internets” had been invented, he owned and ran (5) national newspapers in the United States of America from 1987-1998
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